. >> this makeover begins with scott miller, founder of core strategy group and craig binkley. they specialize in helping insurgents branz find a national market and get to the next level. >> you have to take what they give you. you have to do the doable. that's the first principal. >> at first, scott was impressed with nilah's media presence. >> i looked at all the video of you on tv and i was thinking, okay, she's an up and come onner. everyone has their eye on her. but they were so focused on you. >> he noticed almost all the press she got focused on her charming personality a overlooked her product, ellis island tea. >> i thought, no wonder this brand is not getting out of the starting box because this woman is too attractive. >> craig and scott suggested she needs to shift the media attention off herself and focus it on the drink. to do that, she needs an exciting brand identity for her tea that will grab people's attention. >> i'm still trying to figure out the identity of ellis island tea. yes, it's a tea, but what kind of tea? >> building a brand identity is no easy tas