with us, craig becker, general counsel for the aiclo and former national relations board member, elizabeth carlson, part mer in a law firm, specialising in employment law, and joseph mccartneyofessor on labour and the working poor. elizabeth, you are not of counsel to mcdonald's, so you are not directly involved or working for them. >> no. >> and it's important to note that. are there times where is company that operates out in public, gemeding on good -- depending on goodwill, may be best advised to do everything it can, and look at its public image and brand value when making did i says on how to treat the workers. >> sure. all employees - certainly for purposes of public perception think about the conditions of their workforce, and for purposes of productivity, and having a harmonious workforce, avoiding other claims from employees that may or may not have merit. if employers are treating employees consistently, they are less susceptible to organising campaigns from unions. and also, as i said, they are getting a better more instructive workforce. it is part of the balance that employers undertake when evaluating terms and conditions. there are other factors as well. >>