. >> host: so finally, craig moffett, when you think about the future of tv, what comes to mind? >> guest: well, you used the phrase the future of tv, and i don't know whether tv is the right phrase anymore. it's the future of video consumptionment -- consumption. and i suspect that the old adage in technology is everything changes less in five years and more in ten than you would ever expect. five years from now i think we're still going to be looking at a world that is dominated by the traditional pay tv packages. you know, people have waited for years to see the pay tv package blow apart, and i think in some ways that was almost -- that required a willful ignorance of the economics of the ecosystem to believe that that was going to happen anytime soon. it's starting to happen though. you're starting to see rogues around the edges not through some seismic change in the business model or technology, but through the leakage of people out of the system at a very slow but accumulating rate. over ten years that will be a very large audience that the programmers and the entertainment