craig moffett is here, a senior analyst, craig, thanks. is this the apocalypse?s this what it looks like at the beginning here? >> it wasn't our call. all we did was observe something is that i think our clients have seen throughout earnings season, right? which is that the ad numbers were weak on the media side and now you are starting to see really weak affiliate numbers and everybody thought that the affiliate numbers were going to be held up by these ott guys. >> that all of these virtual cable operators over the internet were the salvation of the media companies. suddenly realized, wait, that's not working. everybody is going down with the ship. you saw weakness in the media stocks. i think $12 billion of market cap, you saw another billion wiped out in satellite and telecom. there was carnage everywhere. i think people are looking around and saying this trend is not going to be good for anybody. >> in terms of the subscriber losses, though, you point out that this is even happening on top of very, very strong household formation in the first quarter. it was