citrus say it knocked down up to 15% of the region's lemon crop at the tail end of the harvest craig underwood has been growing lemons for about 50 years and he lost half the fruit that was still on trees. >> fruit that was still unpick, if it was yellow, it fell on the ground if it was small, it also fell on the ground. >> reporter: as lemons dropped, prices soared. other countries have their own issues and it's driven up sales prices more than 60% industry says it's the highest than in decades. customers are getting squeezed retailers have been either hiking prices or simply removing lemons from store shelves. but looks can be deceiving this one looks small and shrivelled on the outside. on the inside, tasteses just fine still one major distributor sent out a tweet. encouraging users to buy a lime instead of a lemon. >> if you want a lime, buy a lime if you want a almosten, buy a lemon. >> you must be adaptable. >> prices are expected to go down in september and october whelp the region's next harvest is due. >> i just watched you eat a raw lemon. >> it was good you could tell it was sun rip