we have craig weiss, ceo and president of njoy. great to see you again.our continued success. this product is catching fire here so to speak. did you have to get special regulatory approval to do this on the super bowl because i know there are about 40 ags around the country, attorney generals are trying to get the fda to step in and disallow this kind of advertising. >> well, you know our view it take as lot to take someone's first amendment rights to speak truthfully to their customers away from them and so right now it is in our view, not just in our best interests, but in the public's best interest for companies like njoy to communicate with smokers and let them know that a satisfying alternative -- david: i have to press you on this did you have to get any special regulatory approval from the fda or any other regulatory agency? >> no. because the laws that apply to the tobacco companies from 1970 and '71 ex-bless is it define a cigarette as tobacco rolled in paper. we have no tobacco in our product. while people refer to the products generally as ele