. >> with that, crawford del prete, in agreement, along with cristina alesci.t kind of impact will this massive internet outage cap on -- have on the social media websites in china at? we will talk about the breakdown, up next on "bloomberg west." ♪ >> this is "bloomberg west." i am cory johnson. the massive internet blackout in china, how did this affect social websites? michael is in new york and our senior correspondent jon erlichman in los angeles. when you look at the world of twitter and facebook, a giant part of the world is off-limits for them. that is china. how does this affect the largest social media brand to grow in the biggest open market? >> i don't think that this has an effect. executives from facebook and twitter, one question that kept coming up was about china, and their response was straightforward. we are not there, and this is not a huge focus for us. there are other areas we are going for. it is complicated to be there, and they are not there, they want to divert back attention. global digital marketing, this is global in 2 ways. global