i put that question to crawford del prete. ford del prete: at the end of the day it is about iconic. and that is really where everyone is headed do of i have the iconic product that is going to oot tract that next generation user or attract someone off one platform to another platform. that is clearly what they are trying to do here. cory: so let's get to specifics of the specifics. are consumers anywhere picking phones based on the quality of the picture or is that something that the salesperson does in the store or happens with an online review? crawford: by and large it is socialized. by and large you are at a bar and someone takes a photo and someone says that is a nice photo. when you do a survey, you find that in the top five features people are looking for you do see image or quality of screen in those kinds of features. but to your point, it is not like it was in pc's where people would study. it is a much more social technology. cory, that is a great picture, hmm, what kind of phone was that? that is how it tends to ge

crackled oprah -- crawford del prete, thank you. "bloomberg west," will be right back. ♪ >> bloomberg top headlines. we are talking to david betray us, -- petraus, he resigned from cia posts in 2012 after his affair with his biographer. the moment of justice announced the jp -- the department of justice announced j.p. morgan chase will pay back homeowners who were or are in bankruptcy. it will also make changes to internal operations and submit to oversight for independent compliance review. in belgium, hundreds of taxis jammed the streets of downtown brussels. they are protesting the planned reform of the taxi industry, which could lead to online car services like uber. they claim it would be destructive to business. the race to win digital payments is on, and heats up. paypal agreed to acquire something called paydiant. is that enough to give paypal the edge? redstone spoke with hill ferguson -- brad stone spoke with hill ferguson to find out. >> it's an incredible platform that allows merchants to build custom mobile experiences

cory: all right, crawford del prete, thank you.e will be right back. ♪ cory: less than a month ago for the apple watch to hit stores and companies of all sizes are starting to think about what they're going to do. a real estate company will let you check listings on your wrist or watching round looking at houses -- while walking around looking at houses. the indiana story, really sweeping across the tech -- you are based in seattle. you do a lot of real estate listings in indiana? what does this mean to you? >> i think every ceo is thinking about what we are going to do in seo because we are appalled by the law. we have an open environment at redfin. most of the cultures that produced great technology are the same. everybody woke up this morning and said, what in the world were they thinking and what am i going to do about it? we have to decide. we haven't decided yet, but nobody likes it. nobody likes it. cory: i don't mean to ambush you with the first question. switching gears massively, this watch is interesting. you have to dec