for more on amazon, let's welcome in bloomberg news managing editor crayton harrison.dustry data about consumer spending, and that seemed to spark a rally not only an amazon but a lot of retail stocks. i wonder, this holiday season, can we really trust these numbers? is it too early to celebrate? >> i don't think so. even when we looked at black friday data, it was pretty good, lower than expected, but that's partially because consumer spending is sort of spread out throughout the holiday season. after thanksgiving, people a couple of days before christmas are still buying things. we are starting to see it is more even across the board, but as we have gone through recent numbers that have been consistently very good, i think that would continue. >> this is really the first holiday season where we have seen amazon have real competition online. walmart, target, big heavyweights really give a big push. >> that's exactly right. there has been a lot of money spent building infrastructure to deliver things in two days, to interface online, to make sure when people are search