pro-health mouthwash. it's scientifically proven to kill 99% of germs so you move to a healthier mouth from day one no pain. all gain. go pro with crcrest-health. >>> once upon a time fur coats signaled the ultimate in luxury. for many this fashion week furs isn't that ultimate in cruelty. you're about to meet a designer who's out to change that. her strategy? skinning dead animals she finds herself. from roadkill to the runway is puchl or beastly? here's abc's david wright. >> reporter: no matter how cold it gets don't expect to see much fur for new york fashion week. unless it's faux fur like rihanna's. victoria beckham's. or eva longoria's. pink joining the long list of celebrities to strip down. i'd rather go naked. would they still rather go naked if they could wear fur guilt-free? outside boston designer pamela paquin is pioneering a new approach to the fur trade. >> i've been told one of my contacts that there was a raccoon on the side of the highway in the breakdown lane. i'm not seeing it. getting close. from what i've been told it's a nice, big raccoon and it looks like it's asleep. oh, look at him. >> reporter: sure enough th