creswell conditional -- while conventional retail sales are improving. >> it is expected to go to $6 billion in a couple of years. four percent of all sales in intro -- in ireland is online. >> with the industries that would hit the hardest now starting to see some sales growth, analysts say that the country still has a long way to go before it sees strong retail sales again. >> here in the u.s., retailers are struggling like their irish counterparts with consumer confidence taking a hit from the recent government shutdown. but some are booming, especially athletic here for women. >> one of the biggest money makers in the college retail sports market is licensed roddick's you can see in any alleged gift store. from the next assigns to clothing. it is about $4.6 billion in sales a year. and one of the biggest drivers is the female consumer. ask each year, there are more women who identify themselves as truth and the college. that we also see now that manufacturers are more interested in what women want. >> female college sports fans are doing more than just cheering on their favorite