deal's crm recommendation.1981, united airlines kicks off the industry's first crm training program. sg >> united was an easy sell. united had just lost three and fatal accidents. united was ready to jump on board. they spent the money to develop this course. >> as veteran united captain al haines recalls, the training was initially received with a dose of skepticism. >> those captains that needed it didn't want it. they wouldn't do it. we thought, this is a waste of time until it got into the flow of things. then we understood what it was about. >> coming up, captain haines has no way of knowing that a few years later, training to improve communication between crew members will help him get through one of the most terrifying situations a pilot could ever face, a catastrophic loss of control of a jumbo jet. if you're going to make a statement... make sure it's an intelligent one. ♪ the all-new audi a4, with available virtual cockpit. ♪ so strap yourselves in for action flo! small business edition. oh, no! i'm u

cisco to me, crm is another big multiple stock that, yeah, they're dominating their field.putting guys out of business, and it's well in the price. >> for more "options action," 5:30 p.m. eastern time on friday. >>> coming up next, the "final trade." stay tuned. here at td ameritrade, they work hard. wow, that was random. random? no. it's all about understanding patterns. like the mail guy at 3:12pm every day or jerry getting dumped every third tuesday. jerry: every third tuesday. we have pattern recognition technology on any chart plus over 300 customizable studies to help you anticipate potential price movement. there's no way to predict that. td ameritrade. a good car has to maneuver quickly. that's also true of a good car company. people have always bought cars. but we saw an opportunity in sharing cars. so we moved fast and launched car2go in 29 cities, all around the world. doing that required dozens of data centers, designed for speed and performance. we built our business on the ibm cloud. because that's what the ibm cloud is built for. came courtesy of james and pa

. >> we want to get to crm. but broadly, we didn't get a chance to speak about the broader market about yellen and the fed. you know, gold also suffering some fairly significant losses. a lot of momentum funds that may be taking it on the chin there. they need to pick up their selling. >> interesting you mention that. that was the theme of the day. if interest rates go up and get a return on the cash, why you would go with an asset where you don't get a return? so the gold news is pulling in. >> yeah. i mean people starting to question once again yell en's communication skills. >> yeah. >> and saying it's -- we're getting mixed messages. do better in terms of -- >> to me, look, there is some hot data. i know they absolutely want something. they want to do something badly. but you're right. i mean yellen, i think, let the other three run free and ahead of them we release the minutes. the minutes were decidedly we're going to tighten. maybe 50% chance in june. i know they're saying only 30. i read what everybody e

. >> yes, crm was looking good. and now, the leading indicators are up 0.6, and we talked to bob mctier and he said when you look at the cci, and the ppi and the confidence starts and the industrial production and it is running warm, and in his words, it is time for the fed to pull the trigger, and this is maybe why you are seeing the weakness today. and henry blodget is joining now. taking a lookt alel l le -- tak look at walmart, and on track for one of the best days. but there was a call out that said that the growth is too slow on e commerce, and also, jeff bezos is firing back to donald trump after he said that he was using the washington post to hide himself from taxes. >> my view is that it is not an appropriate way for to a presidential candidate to behave. i'm very, very comfortable with all of amazon's approaches and vendors and the way we pay taxes and the political positions that we take are very focused on the business and i think highly appropriate. >> we should note that bezos is an investor and busin

. >> valuation smalutation, crm. >> wow. >> i'm melissa lee. see you back here tomorrow for more "fast money." do not go anywhere. catch the exclusive with marc benioff with jim cramer >>> my mission is simple. to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere and i promise to help you find it. "mad money" starts now. hey, i'm cramer. welcome to "mad money." welcome to cramerica. other people want to make friends. my job is to entertain and teach you. tweet me at jim cramer. what gives? how could monday be so horrendous for everything and the next day yield some

. >> out of this 1972 tragedy came crew resource management, or crm, a training requirement that nowe must always monitor the airplane flight path. >> if there's a problem today, that crew resource manager means that the captain has to designate someone to stay in control of the plane while they try to resolve the problem, whether it's in the cockpit or whether it's in the cabin. >> improvements have been made to the autopilot. the warning system is louder and more force is required to disengage it. >> thank you. >> many survivors have stayed in contact and are working on a proposed memorial. some joined our crew for a return trip to the crash site. >> it's still very emotional coming out here. i can't believe that i survived this. >> i can close my eyes. the actual impact, i can visualize it to this day, exactly how it happened. >> they point out that incredibly, after all this time, remnants of the plane are still embedded in the muddy swamp. >> about 15 foot of wing. part of it exposed right here. you can see it exposed. the rest is under water. >> you can still see some of our ea

." >> crm, very unusual activity out in july. buying the 90 call.mebody thinks it's going higher. >> buy allergen. i love the stock here. i want to give a shout-out to goal for kids. a charity this wednesday night 6:30 to 9:00 downtown. >> tribune. don't buy it. >> xon. >> i'm melissa lee. see you back here tomorrow at 5:00. "mad money" starts right now.. >>> my mission is simple. to make you money. i'm here to level the playing field for all investors. there's always a bull market somewhere and i promise to help you finds it. "mad money" starts now. hey, i'm cramer! welcome to "mad money." welcome to cramerica. my job is not just to entertain but to teach and coach. so call me. 1-80 1-800-7 1-800-743

so we are working on the tools and the relationships frankly so it is kind of the crm platform for artists, too, and you wake up in the morning if you are a musician on pandora and the person says, what can i do on pandora today? that is what we are looking to build. >> how can you change the perception of the consumer for a long time thought that pandora is a radio and the music genome product and produce something that i have not heard of before? >> well, that is the challenge of the product design which we are good at. what you will see with the product is not a me, too, subscription service, but it is based on what we foe about you and which we know a lot about you, and we can bring you into the interactive space in a low effort way, and it is going to be differentiated. >> is marrying the two worlds mostly an engineering challenge, marketing challenge, is it a royalty challenge -- a what are the economics behind it? >> bundled into one, and starts with the music experience, and part of what has made man dor ra so successful is that it is drop dead easy to do. and we can nail the easy

first of all at tribune, i understand why people have is e issues, because we don't have a crm system,000-plus workforce and so it is antiquated and we don't know about the 60 million users, but we don't know anything about them right now. we have terrible data, and that the reason that we are not monetizing the content, because we are selling off the cpms at a low rate. >> so you are giving this tem rate that they are reaching and they pay more? >> well, it is like facebook, and we will get $1 on average and facebook is getting $50. so we won't be facebook, but we can use the same technology as google and start to upon tiz the customers. and michael, what do you want to do? well, if we can get the number to change from $1 to $5 to $10 over three years, with are not in the same league as facebook who has a different model, but it changes the whole mix of revenue. >> how much time to do that? i mentioned it in part because gannett may fade away because they can't do anything to rep s replace the board in a significant way, but possible to come back in a year, and you will face a real c

but look at the stories about crm. his hedge fund. and mockery of his views on whether american democracy suffered after -- >> that shows he doesn't mind being criticized, but at some point he thinks it goes over the line. you've said gawker goes over the line. help us understand where you come down on that. >> the other irony here is he is, as we are, a beneficiary of free speech and free press in this country. he has very controversial views on whether women should have the vote on immortality, on sea steading, and we've written stories which are critical. we take our position seriously as the independent alternative press, and we've written stories that have absolutely upset both celebrities like hulk hogan and silicon val >> he describes gawker as a bully. how do you describe what you do? what is the audience you're trying to reach? >> i think it's a little rich for somebody worth $2.7 billion who spent a fortune of their fortune. >> let me get specific. peter thiel has argued some of the stories were painful and paralyzing for pe

slavitt, does the crm have the resources to implement the models? >> i believe the question is can we implement the new models. and we need in concert with the committee that was set up by the congress, the ptac, we need to receive proposals from physicians and then work with them to as rapidly as possible test them and put them into action. it's one of the things we've had the opportunity to work on over the last six or seven years through the innovation center, it's something that we have gotten better and better at and we are eager to get going with this committee to get as many models in as possible so we can get more and more mod es approved. i had a chance to speak to that committee and in front of that committee to encourage more model development. >> there's a deadline period so you're confident you can get all that done by the deadline? >> fortunately this is something that will be ongoing so as soon as we get models in, we can get them tested but this committee i believe will be standing for a number of years. i'm not sure we know the exac

whether it's mobile or whether it's crm systems, sat data is powerful.t companies and retails have toinlt act with in order to figure out where consumers want o to spend and why. >> i'm angry and annoyed. >> why? >> not in life. just about this segment. i lot of fact that all the -- everyone is like this new trend of wallet share shift. do you remember two years ago i said to you and i called it the home and car indicator. my uncle owns a car dealership and my big friend runs a big retailer. this was the shift coming. i think at the time you said i was crazy. >> i think at the time i agreed with you. for two years now i've been saying there's a big problem with the shift online. there's a big problem with the fact that people are buying just as many clothes as they ever did but they're not paying as -- >> we talked about this here 18 months to 24 months ago. my question to you is now that everybody is sort of on this wallet share shift, do you think that it will now go the other way? >> i think the prices for apparel overall, it's almost like the race to

. >> this week we have enterprise wise crm hits an all-time high. >> adobe. >> yes. sandisk is disappointing. >> but the stock was up big ahead of that meeting. and i see this flash memory is all part of what's good -- go over what meg whitman did. the good stuff is flat. she does have the really good data center business that she's -- remember, too many data centers. csc and her, but think of the value in hp and what was in there. >> you mean hp services -- enterprise services at hp that's being merged into csc. >> well, meg whitman delivered. i've got to tell you i am a big believer in the 3d printing of the other hp. >> really? hpq, the symbol for hewlett packard. >> i've seen it. >> no kidding? >> yeah. it's amazing. it's the way people are going to -- you're going to design anything, you're going to do it 3d. by the way, alcoa has a 3d division that is also great. 3d, if you ever get a chance to look at it, it is extraordinary. you're just not going to model anything. hewlett packard's got jnj. hp. they got to change that. they got to make it easier, you know? p

. >> as fast as a crm? >> well f you listen to larry ellison they're already much faster growing.uys i never want to get in a cross-between mark ellison and benioff. i don't want to ever get on larry ellison's bad side. why is that? self-preservation. >> kind of like the kevin knight -- >> don't want to do that either. these are the war between the states, so to speak. and i just think that these guys are all -- they all want to win. they all want to win so badly. you know what, i respect what oracle's doing because this is another acquisition. this one is from the utilities industry. you got to pay attention to these. i was skeptical at one point how much -- you can't be skeptical and make acquisition every other week. wow. >> with all that, dow's up a little more than 49 points. let's get to dominic chu on the floor. >> good morning, carl. just about flat right now so the market is in the churn. let's talk about the stories you've been hitting on post six here imc this is where baker hughes trades, it's up about a couple of percent right now. so on the heels of that failed merge