i'm here today to reinforce the members toof crn's address these scams and frauds in the marketplace. the reality is that it is a tale of two industries, legitimate manufacturers who responsibly produce products that work and make claims within the bounds of the law and on the other hand the unscrupulous players who and on consumer desperation the insatiable desire to be thin and will take anything to make a quick profit. crn has publicly supported and will continue to applaud the numerous enforcement actions brought by the ftc in recent years and the more than $438 million in restitution and civil penalties assessed against the sect of advertising with respect to weight loss product since 2004. line and morest recently failed resolution and its media awareness campaigns help removeck misleading claims, but they also alert the public while sending a message of deterrence through the industry. we applaud them for that. agever, in this internet along with the proliferation of cable television, talk radio, online media, and the increasing pressure for print revenue, there is insufficient

i'm here today to reinforce the members toof crn's address these scams and frauds in the marketplace. the reality is that it is a tale of two industries, legitimate manufacturers who responsibly produce products that work and make claims within the bounds of the law and on the other hand the unscrupulous players who and on consumer desperation the insatiable desire to be thin and will take anything to make a quick profit. crn has publicly supported and will continue to applaud the numerous enforcement actions brought by the ftc in recent years and the more than $438 million in restitution and civil penalties assessed against the sect of advertising with respect to weight loss product since 2004. line and morest recently failed resolution and its media awareness campaigns help removeck misleading claims, but they also alert the public while sending a message of deterrence through the industry. we applaud them for that. agever, in this internet along with the proliferation of cable television, talk radio, online media, and the increasing pressure for print revenue, there is insufficient

crn has committed over $2 million to underwrite this program which has already investigated almost 200hallenges of the claims made by supplement marketers many involving these weight loss products. i'm proud of the track record of this program for providing fair, thoughtful and transparent decisions for achieving a high rate of industry participation and for the precedence it sets with these decisions to deter others in the industry to make similarly fraudulent claims. crn's members are committed to manufacturing, marketing high-quality, safe, beneficial products and ensure consumers receive accurate information. we the challenge for legitimate weight loss products essentially this. american consumers unrealistically yearn for a magic bullet and unscrupulous marketers will take advantage of these desires with hallowed promises. like a successful weight loss program, the solutions are not easy. significant first steps should include increasing resources and priorities for enforcement of the existing legal requirements by both the ftc and the fda. expanding and strengthening self-policin

i'm here today to reinforce the commitment of crn's members to protest these scams and frauds in the weight-loss market place. but, unfortunately, the reality of the current weight-loss market is that it is a tale of two industries. legitimate manufacturers who responsibly produce products that work and make claims for the products that are within the bounds of the law, and then on the other hand, the unscrupulous players who prey on consumer desperation and their insatiable desire to be thin and will say almost anything to make a quick profit -- profit. the ftc has authority to enforce claims made in the advertising of weight-loss products as you've heard today. crn is probably supported and will continue to applaud the numerous enforcement actions brought by the ftc in recent years, and the more than $438 million in restitution and civil penalties assessed by the commission against deceptive advertising with respect to weight-loss products since 2004. enforcement sweeps like the ftc's operation waistline, and more recently failed resolution, and its immediate awareness campaigns li

streetlight is out again, wish the council would fix it, we would automatically create a case in our crn it. >> reporter: it's not just customer service that can improve. a social media becomes more pervasive. new startups are becoming more creative about brand analysis. >> this boston startup ditto labs just secured $2.2 million in funding for a cloud that analyzes branding and images on photo sharing websites like flickr and instagram. cheers. >> reporter: it's the promise of further integration that's led to an m&a surge in the new crm and advertising industry. in the last 18 months alone, apple acquired topsy, and google bought behavio. >> people will talk about different services, brands in social media. gourder in likes to say the chief marketing officer by 2017 will have a bigger technology budget than the chief information officer. that's a fundamental shift right there. that assumption and trend is what's driven a lot of these decisions by larger software companies, sales force and oracle specifically. to acquire marketing companies. that's why we've seen other marketing compani