experimental psychologist's child spence is head of the cross my lab at oxford university he's here tostudy diana's experiences. too much testing in the science lab it's not like releasing sticking people on a brain scan to see which part of the brain lights up you can find things out. nothing like a social dining experience so we try to capture people in the wild as much as possible back in the wild the main course squid risotto is served with calligraphic designs projected on to the table that impact its taste intensity. the very fact that your brain can't quite make sense of what you're seeing what's the food what's the out and which was leading the other is kind of attention capturing say more like he's pay attention to everything. turns out the more people really focus on what they're reading most flavors they take in. but the biggest shock comes lost with desire as ships were interested generally in this idea of emotional engagement through food how can you kind of engage people any kind of stimulate certain emotions and one emotion that we thought was kind of under rated dining