. >> tom: he's the founder of dean crutchfield with us at the nasdaq. you heard the disney ceo crawl it a smart business strategy. do you agree? >> it was a simple statement but a big move by disney i think will have huge ramifications for its business mostly i believe positive. i think this is a tremendous effort on their part and a very big surprise move whether they've leapfrogged an entire category and projected themselves to be the voice of health and wellness for children around the world. >> tom: how does that ad to the financials that disney may see post-2015 when it takes effect? >> what you'll find is other brands and corporations are going to look to create either new products, portfolios or look at what they have in their offers and look at what's better four and work with disney to look at what those criteria are. there will be a progression and potentially modification in products given the power and momentum that this move will make it will have i am publi im for others. >> tom: we're talked about nickelodean and viacom or cartoon network