dean crutchfield joins us to talk about this. what does it really take for an or number two in your sport? number five, could they get a deal, too? >> absolutely. it's really a question of the personality and the profile and how it matches the brand. you brand is not just about marketing advertising. who reflects your brand the best. doesn't mean they're the number one player. finding an at might endorser, do they know what they're going to go after? are the stars almost preor daned? f a that are playing. and there's always those few that really and out. i think that you know, simone biles or elijah wilson or tom shields, the swimmer. p because the qualities they bring to the sport. >> what if a breakout star, someone we don't know their name, but we see them play and they do well, they're going to be the breakout sta there? are companies lining up ready to sign them? >> they're very sophisticated. they've got their feelers out there. brands leadoff endorsements and customers love celebrities. it's a big, important part of busine

"courtesy- yvonne crutchfield 3" 00:00:08 "maybe we should call the cops" you could see it from miles away... "fireworks fire 1" 00:00:07 nat firework pop if you didn't see the flames shooting through the roof... you might have heard it... standup 10:02:04-10:02:12 it took firefighters hours and tons of water to get this contained and all morning it put up smoke. 10:07:38 nat spray by the time the last flame went out... the entire building was destroyed. james coulthard, peoples autism foundation 12:46:4 "one of my partners jason earl who's been down here all night with the fire called me and said 'you won't believe it' and over the weekend they had just collected a ton of school supplies to hand out before the first day on monday. now it's all ruined. jason earl, peoples autism foundation 3:27:09-3:27:14 "they've been packing away for weeks and now everything that was literally packed and stacked and ready to go is gone." butt to nichol zamora, peoples autism foundation 3:26:03-3:26:10 "so now all the school supplies we raised for the clark county school we spent hours here on saturd

. >> reporter: jason crutchfield was her long-time trainer. she met him at berston fieldhouse boxing gym in flint. >> to be honest with you when she came, i didn't pay attention to her. i didn't want to mess with no female boxer. and took her on the was doing better than the boys. >> reporter: for eight years he would guide her through every punch she would throw. >> she would be the first one here every time. i say, be down there 8:00. she'd be there at 6:00 in the morning. >> reporter: going into the london games, shields split her time between training and high school, living in six different homes. >> i would move in everywhere, making my own decisions, trying to make the right decisions for my life. >> reporter: two months away world championships undefeated, and there she experienced her first and only loss of her career. but that wouldn't stop this champ from winning gold in london. flint boisterously welcoming her home. but gold didn't necessarily mean riches or recognition. the girl from flint got fewer endorsements than counterparts

news 3 viewer yvonne crutchfield sent us video of the flames from her nearby condo. the fire quickly engulfed the warehouse just after midnight. the damage devastating. school supplies gathered for families who have children with autism then clothes used to fund the nonprofit organization. the loss heart breaking with the start of classes of course on monday >> you know, you work so hard to help out kids around the valley and i literally put my life into the foundation. and it's just tragedies like that that are a setback for us. >> reporter: investigators still trying to determine how this fire started. thatou months. you are probably wondering how you can help. come directly down here. we are near polaris and harmon. there's a nonprofit organization next door that is collecting school supplies for this nonprofit. we have all the information on our website, news3lv.com. reporting live this afternoon, kelsey thomas, news 3. >> jim: all right we know our community will step up to help. thank you for that. >>> if we want to get the raiders we better act fast. >> marie:

yvonne crutchfield chap ured the explosive fire from her condo, and like so many across the valley she had no idea what was burning. [ sirens ] today peopl have a bird eye view of the charred mess. piles and piles of school supplies and clothes destroyed in the fire. >> heartbreaking. heartbreaking. there are so many families that we try to help. >> reporter: just days before the start of school the people's autism foundation needs your help. school supplies gathered for families who have children with autism now gone. the non-profit organization that nicole zamora has poured her scrambling to help others. >> families with occupational therapy, speech therapy, behavioral therapy, it gets price. i literary have poured my life into this foundation, and it's just tragedies like this that are a setback for us. >> reporter: as they begin to rebuild, the community is coming together. >> we're obviously going to partner with them immediately to make sure we help them get back on their feet. >> reporter: he runs the non-profit next door now na everyone comes running. >> reporter: offering help

, you know, just the fact that i've had so far was just the separation of me and my coach jason crutchfield, and with that he just taught me how to be stronger, like by myself and leading up to this i really had i had my teammates on the team. and we trained hard together and got mad together and it was just like coming here, we all had so much faith in each other to do like -- to do great things that we were okay with the results that we got but just like -- just the buildup to be here, i think i went without a coach for one year where i was just training myself, and 2014 is when i decided that i would go, the olympic games, and i had just won the world championships and i did that training on my own so to get that 2016 medal and get all the support i had was great and i'm glad that i did it and, you know, maybe 2020, who knows. >> it worked out. it worked out really well. oh, i mean we can only hope for 2020. that would be awesome, claressa. i know part of your mission is to inspire others, to help others. tell me how you're going to do i have now, i'm just going to, you know, tell people