dean crutchfield with the crutchfield company. >>> cutting edge technology. ibm turn into a dominant player in the artificial intelligence business? ♪ >>> the epipen is about to get some competition. the avu cue reintroduced in the first half of next year. the ceo of the company that makes it says it will come at a very, very low cost to patients. last year, san fee, which licensed it, had concerns about incorrect dosing. apparently that problem has been fixed. >>> big blue is making a big gamble on artificial intelligence. the technology is considered a game-changer for computing and ibm wants to lead the way with watson. and as dierdre bosa explains, watson uses are expanding. ♪ >> reporter: five years ago, watson earned fame with its "jeopardy" victory. now there is an entire event dedicated to the applications in the real world. it's called world of watson and brought thousands of businesses here to vegas. watson is ibm's big bet on artificial intelligence, which experts say is the next battleground for computing. the ai industry is expected to grow from

. >> do you love going to crutchfield? >> reporter: a ruff day at the office takes on a whole new meaning. >> do you like people? >> you love people. >> reporter: when your furry companion is right your side. bringing your dog to work is headquarters. and a wonderful place for the dogs to run around in the newly built pet park out back. >> we love our employees and we do everything we can to make this a wonderful place to work. >> reporter: believe it or not, not all employees were fond at first of the company's dog friendly policy. >> just the concept was sort of non-business like to me, right. >> this is fantastic. she's got a little space there. she used to sit on the couch. but the couch is for people. her bed is for her. >> reporter: no need to ask some of the dogs names. their crutchfield i.d. bangs will tell you that. the pets even attend meetings. having them at work helps to boost morale. >> just seeing dogs makes you happy. >> yes. good boy. >> krystal: they have employee id's. it's proven fact that animals, you

bringing your dog to work is the norm at crutchfield "sit, high five" (sot: bill crutchfield/ owner,ceo) "we love our employees and we have, we do everything we can for the dogs to run around in the newly built pet park the company's dog friendly policy. (sot: chris lilley, chief non business like to me, (nats) "oh, this is fantastic." no need to ask some of the dogs names--- their attend meetings. having them at work helps to boost morale. (sot: alex bugge, brings dog to work) new clients? let's go meet them soon. in person, we could read the room. on the phone, you're just a voice. yeah, i'm good. for fast rewards, let's book on choice. s time to go for business, book on choicehotels.com and get a free night when you stay with us two times. book direct at choicehotels.com japan. weather conditions had to be just right around a castle there...and it was...take a look at this: the castle appears to be floating on a bed of clouds. this typically happens about 10 times a year there when mother . when you see this symbol. you know you're watching television that's educational and informati

crutchfield started the policy policy after they say m 0. rale was down. >> she has her little space there. couch. >> we love other employees and do everything we can to make this a wonderful place to work. >> these dogs have their own name tags and attend meetings. it's mandatory. employees have the opportunity to buy pet insurance at a discount. >>> a 7-year-old kentucky boy got his moment in the spotlight after his team and their opponents helped him make it into the end zone. bryce is battling a rare brain disorder that confinim wheelchair. friends and family say the plan was hatched early this season. when they got their chance, they gave bryce a moment he will never forget. it was his mother that gave bryce his touchdown, even more special. >> he was so proud to be able to be the one to push him over the goal line and to be the one to help him. >> families on the opposing team sideline also helped. donations to help purchase a special van for the 7-year-old. love that. >>> high school volleyball player shows she has skills. >> singing

our friend dean crutchfield said usually you say a brand is on fire, it is a good thing. this brand is on fire and it is a bad, bad thing. do you criticize the ceo or the american head of samsung for not being more present in addressing consumers here? >> what you need to think about, in this day and age, what people buy is not just a product. they buy the brand. you buy a car, electric car, you buy also elon musk and tesla, the company. you need to understand this is a company issue. and people vote on the brand -- >> brands are so -- are a way of self-expression. >> exactly. >> you buy an audi because driving an audi makes you feel smarter, better. i drive a kia, i feel smart about driving my kia. and that's why brands are so important psychographically. >> we have a different consideration. an iphone has a sort of benefit of self-expression. other brands do. in the car business, very clearly. bmw is very much sporty. but samsung doesn't really have those equities. samsung's equity lies with performance, quality, and when that is at question, it hurts really badly. >> t