guess in many ways, but if you look at schools for example, an area that a lot of folks, including the cspin foundation, they've been able they say to reduce calories from their products in schools by 90%, using fewer of these sugary drinks and replacing them more with water, 180 of their 650 beverages are low calorie or no calorie. is this because they really are trying to do their part or they want to continue to run a successful company? i guess it depends on how cynical are you. >> that's right, but i see you have these teaspoons with sugar. >> i want to point this out, people don't always get this right. you look at a can a lot of people can't guess how many calories are in a can, it's 140 calories. >> not bad. >> depends on your perspective, you're drinking them all day long it's a lot more calories but this much sugar, roughly nine teaspoons of sugar. seems like a lot of sugar but again is this a once in a while sort of thing or is this something you're doing all the time, which is what mayor bloomberg talked about, even the center for science and public doctor is not saying get rid