so i'm just, like, still reeling from that joke but it's tough because, you know the idea of, like, csr is important and i think that's, like, a baseline, frankly, in my opinion. you should not -- it should be a standard that companies are good on social issues your example about american apparel that's to me, at least, and a lot of the folks i hang out with, that's, like, baseline for us. i think what matters is where folks stand, like you said, on policy issues and i think that there's an opportunity in -- i think we see this with a lot of these, like, social media campaigns with a lot of young people starting nonprofits, a lot of young people getting involved with the policy process to ill luce date some of those nuances that aren't often seen. because a press release saying, you know, we support immigration reform will only go so far because there are a lot of people looking into what american apparel is doing on workers' rights so i think there's an opportunity for the baseline to change is where i'm at. >> i would echo that. i think there's an authenticity to it that can't be over