it can'tjust be left in the brand or the csr programme which is the corporate social responsibility programmey. and look. the customer, the consumer has woken up to the fact that we need to do something about the planet. they are more conscious about that now. the best thing that businesses can do is be transparent, show them where they are up to, show them what they are up to, show them what they are up to, show them what they are doing and how they are changing their business model over, and when they planned to do that. g , , , over, and when they planned to dothat. , , , do that. just briefly, some businesses _ do that. just briefly, some businesses may _ do that. just briefly, some businesses may say - do that. just briefly, some businesses may say the i do that. just briefly, some - businesses may say the economic situation is just too expensive now to make such big, big changes, we can't afford it. that is a very good point, but what i always say to people is, people always switch business models over if there is a consumer demand and if governments support them in doing so. so governm