. >> reporter: so she and a fellow university of chicago grad invented cubie, a desk elliptical. >> one of the key benefits they're seeing is it's vetting their mood as well as helping them be more productive. >> reporter: they just got their second round of funding and expect to sell 15,000 units this the year. >> right now our plan is to scale cubie because we see immense potential in the market. right now we're still a young company. >> reporter: the potential has not gone unnoticed by larger companies like herman miller and steel case, which are adding more active workstations to their offerings. >> steel case introduced its first one in 2004. sales for that particular product has grown five-fold since then. this is no longer just a one-off. it's a product category. >> reporter: because the old desk and chair model simply doesn't sit well anymore. for "nightly business report," i'm diana olick in washington. >>> finally, crackerjack is ending its 125-year-old tradition of including a toy surprise in every box. it's replacing the toy with stickers they contain digital codes, codes le

now they have a new round of funding they expect to sell 15,000 of these cubis this year.t's connected to an app as well. it's not just sitting down. i'm going to remove the ball chair, pull the dress down, it's also standing desks. this is a veri desk. this is a barely three-year-old company selling in 100 countries around the world. it is very big business. the office furniture business, $10 billion. analysts say they expect the fitness side, the fitness subsector of office to be about one-third of that in just the next three to five years. big public companies doing it, herm an miller, steel case, knoll. they started with standing desks. you know the startups are going to up their game as well. >> diana is showing off the guns there. >> i know. let's be honest. >> i'm paddling here. i'm paddling. >> the lift up the desk thing. >> i'll tell you what, diana, thank you. >> you can doing one of these -- this is not my thing. this is john. john is already all over this. >> i feel sorry for the ball. >> wait a minute. i got one of those bikes, those desk bikes for my mom and