people are not joining things like clubs or culloden us. we also have religiosity, people who identify as part of religions. people are not joining things as much. i don't know if they are substituting vast with joining groups on facebook. that is one of the downsides. it almost seems like a counter reaction to this internet-based social explosion. we are kind of shrieking inwards at the same time. host: is it fair to say your book is a positive look at technology or you take a positive attitude for investment -- for advancement? peter: that is almost it's selling point. we often focus on the negative. i spoke to a veteran science journal in denmark. denmark is the happiest country on earth according to many surveys. he said something very poignant that i remembered. his answer was that the media is kind of like our service -- kind of like our nervous systems, it is our collective nervous system where our own nervous system -- they had a line of information bombarding us. that is kind of what the media is therefore i suppose. i think it is