at custer state park, the herd has grown, so it must be cold every year. the buffalo inspected and inoculated against infectious diseases, and then branded. so the animals can be tracked over time. craig pugsly helps to coordinate t. >> for us, it's management. we would do the roundup whether somebody showed up or not. we bring in the herd and we brand the calves, and we cut out the ones this we're going to sell in the fall auction. >> reporter: so the roundup is more than a spectator sport. it's a way to protect the buffalo, and that's why bob landis has volunteered over four decades. >> reporter: how long are you going to keep riding here? >> until the day i die. my goal is to be riding along and hit the ground dead as i fall off my horse >> reporter: chasing a buffalo? >> chasing a buffalo. >> >> reporter: now it has taken 100 years until the species is no longer in danger. a vivid reminder of what the country was so close to losing, and how the enduring symbol of the west prevailed in spite of a scandalous past. >> perfect, just ahead on america tonigh