a policy directive in 2003, called the customer service initiative, identified the airlines as the faa'smers and encouraged the industry to challenge the decisions of faa inspectors. >> the problem, though, with the customer service initiative-- the way it was pushed, the way it was implemented, the way it was communicated to the workforce-- sent the wrong message, sent a very bad message i can cut a deal." and all you had to do was make a phone call to, you know, somebody that you became friends with over the years and request' reconsideration, and it would be taken care of.t, >> o'brien: both the faa and industry say their success working together is born out by statistics, that flying today is safer than ever. prior to the crash of 3407, it had been 2.5 years since the last fatal commercial airline accident in the u.s. >> in those intervening years, the united states air transportation system transported two billion people, maybe a little bit more. that is the equivalent of having transported the population of the united states more than six times without putting a scratch on anybody.