and books began to be more cutterrized, particularly in chain stores, books began to come back in after selling black books through the roof, we began to hit periods in which we w. selling books, and instead of selling 5,000 books it was 500 becomes or less. and i ended up with a warehouse, not unlike other black publishers, with a warehouse full of books, and it occurred in that process that a change was necessary. i've been doing some work with digital printing, prisoning books -- printing books on demand. in the 1995, we acquired our first diggal printing engine, and the company at that point not only published books, we began producing our books, which was part of the roger -- original vision. we would sell and produce books. it was at the black writers conference, linda, in 1995, actually, that we -- 1996? 1996. i'm sorry. we announced that we had acquired that equipment. so at it interesting. we're like going around now. and the company grew through producing books and using that equipment, the digital equipment. >> troy, all panelists, in terms of the social media, the marketing,