the private equity firm says cuyana will be the next billion dollar brand.eve that while asking the customer to buy less? emma chandra spoke with a cofounder and ceo. >> when we launched the brand in 2011, the market was crowded with very low quality products, or high-quality products that were overpriced. the motto came at a time when closets were full but not really full of meaningful products. this is about intentional buying an intentional living, and it is a philosophy that ends up being a peaceful philosophy for our consumer to live by. it turns out that when you are a brand that sells fewer but better products, consumers love it and come back for more. emma: eight come back and buy from you second and third times. karla: absolutely. when our products deliver on that and she uses the products to elevate her in her day, she will come back for more and we won't disappoint her. emma: like many other direct to consumer brands, he started online and in the physical location. why that on the channel approach from the big-- omnichannel approach from the begin