. >> cyan, we watched shares offin in continu-- nintendo because i publicly traded.us a view into niantic and what the success of pokemon has done for that valuation. >> unfortunately, i can't share anything, inside details of that. it's kind of too early to tell. i know that right now they're just trying their hardest to keep the game up and make players happy. >> cyan, are there characters for those in so-called nonpokemon countries that's you think could spark this kind of devotion? >> oh, yeah, absolutely. pokemon is a global phenomenon. i don't know of any place where people haven't really heard about or have seen pokemon, but there are other brand franchises you can imagine that could be applied to a platform like this that would be as big or big are than pokemon. >> is there a need for an augmented reality gaming engine or some piece of intellectual property that niantic has identified that they're going to be able to sell and capitalize on, or is this mainly just about creating content? >> they are a platform. if you look at ingris and what they've done with