that's more than twice the volume of ads in the pt two presidential cycs.r weekend's christopher booker sat down with erika the wesleyan media project, which tracks political advertising, to find out more. >> ike for president, ike t.for presiden you like ike, i like ike,yb everody likes ike for president. >> political advertisements have come a long way since this 1952 dwight eisenhower commel. while eisenhower's campaign was the first to use the televkesion his, nearly 70 years late.. >> change is what we got. >> choose a president who brings out our best. >> television is still playing a pronent role in campaigns, even as new platforms capture more and more of the public's attention. >> when we got in tracking ten years ago, people were already at that point predicting the demise of television. and win every year thve been tracking-- there was a plateau, but primarily volumes have only gone up. >> reporter: erika franklin fowler is the co-director of the wesleyan media project, wch began tracking broadcast advertising in federal elections ten years ago,