probably the most famous one is cyrus mccormick. he was the inventor of the reaper.up hearing these stories that it's very important to protect your idea because if you don't, someone will steal it. >> 20 years after filing her first copyright, lolita was inspired to paint on a martina glass after "sex and the city" made the cosmopolitan famous. after several hours of painting, she copied the design for that famous glass as well as every one she's created since. almost 700 copyrights later she knows better than anyone how simple the process is. >> you can do it online. for $35 for copyrights, all you have to do is attach an image, written work, it's just a matter of filling out your name and address and sending in a photo with whatever it is you're trying to copyright and usually within one to four weeks you get a certificate back in the mail. it's very simple. >> and if someone does try to copy you, you can file suit and get up to $30,000 if someone is copying you. >> copyrights are ones that i use. trademarks is different. lolita, my brand, is different, it's trade