let's get more on the impact of appointment to cyrus mistry. i was saying, not well known outside india. how well known is mr. mistry inside india? >> reporter: that's right, andrew. not just not well known internationally. even in india, the first reaction is who is this man? besides the construction business circles, no one has really heard of this man. the second reaction was, oh, he's not a tata. remember, india is one of those countries where the family name makes a huge difference if you're a tata organ difficult. that was the initial reaction of shock, really and surprise. the other thing you have to remember is for the longest time people expected ratan tata's step-brother, noel tata to be the successor. but mistry has sort of come from nowhere. ratan tata is a bachelor himself, he had no children himself. so this was something that many people had been speculating for a long time, ever since he announced he would be retiring in 2012, everyone in business circles has been wondering who would take over. >> ratan tata as we saw earlier re