is the number one country from makeup followed by china, japan, india, n d u k. however, china is expected to become the largest market focus medics in just a few years. and what do you make of all the celebrity makeup brands that are coming out now? are they just jumping on the high train or do you think the market is over saturated city? which ease make up plans such as send g p a t go he goes medics of who that you t have a strong competitive advantage. they connect with that millions of stores as much deeper level than heavy ditch brands. and it's an opportunity, as you mentioned, from many other celebrities to launch their beauty brands. in the meantime, the market is situated. we've thousands of new players entering the market every year. and consumers more and more educated, they, um, not food by city breaches endorsement was to have rich ease, just put the name on the products. so to key to consumers need brands needs to resonate with that by use the event. jake and transparent says, a competing story advocate for positive change, such as rhea. now we sent to g,