we are covering the daily mailfront page, website. re covering the daily mail front page, unusual for us, supermarket banning plastic, this is everywhere, iceland, the supermarket chain in the uk, for he was around the world, most of their goods are frozen goods, if not all of them i would imagine. this is quite a big and a bold move for them. —— for viewers around the world. it's reflecting public opinion? and well done to iceland, because it is, it's annoying to have so much plastic packaging. it annoys everyone i know. that is what good businesses do, followed consumers, give the punters what they want. easier said than done, i wonder how they will pull this off. they have set a significant time frame, is it 2021? 2023. they have a bit of time to do it, they say it affects 1000 product lines and it will have an impact on 250 potential suppliers. it would be easy for them to do it but it's the right move and even if they only got to taking this forward, it is still a significantly and it will also become a mark of competitive advanta