daimler trucks ceo coming to us from boston.iness optimism at the highest level this year. fewer businesses are raising prices that could help the inflation picture. details next. this is bloomberg. ♪ jon: this is bloomberg markets, i'm jon erlichman with matt miller. time for today's for what it's worth. given that it is prime day, how about we talk about the deflationary forces in the air. if you are looking for deals, we are looking at 2.6%. that is how much prices for goods purchased online declined in the u.s. last month. the biggest drop since may of 2020. the 10th straight month according to adobe, with a year-over-year decline. matt: let's continue to talk about inflation or the lack thereof. fewer small businesses in the u.s. are raising prices. new data shows price hikes in june their lowest level since march of 2021. molly smith, bloomberg economics reporter is here with details. it does not look like in terms of small businesses we are seeing as many price hikes as we had in the last year. >> that's right. you see th