this is to show you that ford -- >> daimlerchrysler? >> ford and chrysler can keep their prices above industry average, chrysler right at industry average. if you take a look at the graph, you will see that they go in opposite directions. here you see gm in yellow. prices climbing, climbing. daimlerchrysler the big luxury mercedes, lowering prices significantly. >> they also brought out cheaper new models like the a class. >> a lot of them are getting into the entry-level market, but carmakers arerman lowering their prices across the board. u.s. carmakers across the board are raising prices, and maybe that will have to change in the coming months because we are looking at so much inventory on the u.s. carmakers right now. it is seasonally a very slow time. it is cold outside. reversal,ill see a maybe we will see these companies have to come back a little bit on their prices, although they definitely do not want to. >> then maybe people in the market for a corvette or a camaro to have to wait. >> a good update. it is rare that we see a s

where we have a very healthy and strong auto sales market, we see a drop -- >> daimlerchrysler?ford and gm keep their prices above the industry average. chrysler right at the industry average. if you take a look at a graph of what gm has done with its prices as opposed to what dime x chrysler has done, they go in opposite directions. here you see gm in yellow, prices climbing, climbing, climbing. and daimler, the big luxury maker of mercedes, lowering significantly. >> and they also brought out cheaper models. >> they're really getting that entry-level luxury market. german carmakers across the board are lowering their prices. u.s. companies are raising prices. maybe that will have to change because we're looking at so much inventory on the lot's of u.s. carmakers right now. seasonably, it is a slow time. you don't go out and buy a car in january because it is cold outside. maybe we will see a reversal. maybe we will see these companies have to come back on their prices, although, they definitely don't want to. >> land rover also having a tough day. some of the 2013-2014 vehicle

he was the ceo of daimlerchrysler and before that, home depot. he took over at general electric.e many business leaders interviewed in my new book. he reflects on some of the business lessons he has learned throughout his career. >> you have to learn different customs where some countries work on sundays. while that may not be the practice here in the u.s., if you are serving that customer, you have to be available. once you take on the responsibility of a ceo and a chairman, the priority is doing the job not so much the speed of decisions. i think most ceo's would say they regret not making that decision sooner. i am not talking about knee-jerk or cavalier amah i am talking about getting the facts -- i am talking about getting the facts and making this decision. as chrysler, i would be told, that is a big risk. my response was, not taking risk is a bigger risk, given the situation. i think we have to listen, learn , before we can lead. i only wish i had the wisdom and experience that i have now 20 years ago. i think i would have been much more effective. i could have contributed