daisha riley could write a breaking news piece with lightning speed. better believe that daisha made sure that set actually had a throne to make the actors' jaws drop. >> nice set. >> thank you. > well done, gents and ladies. >> as one colleague said daisha had grit and grace, she took pride in her work and she fought for it because to daisha there was no greater privilege than helping you at home start your day. and trust us when we say that for all of us at "gma" there was no greater privilege than knowing daisha riley. she was never the loudest voice in the room, but she was always the smartest, funny and brilliant and above all, kind. quick with the smile and a kitten meme just when you needed it most. no, you might not have known daisha riley's name before today, but now you do. a world-class producer, a pillar of "gma" and a friend to us all. and she was beloved by all of us here. her smile lit up a room. her talents not just recognized by our team but journalists across the board and she won multiple emmys for her incredible work and it's just -

the series we told you was charged by a member of our "gma" team that we recently lost, producer daisha rileyrcussions and the push for change that's happening right now. deborah roberts is here with more on this. deborah, good morning. >> reporter: good morning, cecilia. this is an issue that long has troubled communities of color. i certainly what it is like for people with darker skin to want to do anything for perceived acceptance did you -- but daisha wanted to highlight the medical worries too. this is a practice that is embraced worldwide, and it's booming. >> intense whitening. >> reporter: we've seen the commercials and the celebrities. >> sammy sosa opens up about skin bleaching. >> reporter: skin lightening. a multibillion dollar sector of the beauty industry projected to be worth $24 billion by the end of 2027. but for some, skin lightening is about more than beauty. >> the closer to whiteness the better off you will be. >> reporter: 40-year-old e.j. david says he was introduced to skin lightening as a preteen. though he no longer uses them says the need for some people of color i