dale partridge is a ceo of a southern california based company that sells a product, mostly t-shirts, for seven days and donates $7 from every sale to charity. the charity benefitting from that $7 changes every seven days. dale's company is two and a half years old. he is changing the world one shirt at a time. thank you for being with us this morning. >> thanks for having me. >> now target does this in the sense that target generates a whole lot of money and then each year, they give a whole lot of money. many companies do. >> yeah. >> what makes it interesting or different or better doing it per sale each time? >> well, i think there's the confidence of the knowledge gap and so when you -- when a company says we give 2%, can you tell me how much 2% is? >> depend on the quarter, i guess. >> you don't know. what tom shoe did early on is that they said you buy a pair of shoes, we give a pair of shoes. you buy a product from us and we give $7. there is no guessing like we give 100% of our profits to charity. >> right, what are your proverts? >> profits? >> yes, what is 1% of my purchase