. >> they were about to go under when dale vince when a owner of a company stepped in to save them. did you have the big idea then that you would take this long established club that was in financial difficulty and not just rescue it but turn it in to what it's become this ideal? >> no, all of that kind of grew organically, it was without any thought other than saving the club and anything else was apparent. one thing at a time. >> reporter: the first thing that became apparent was that vince a long time vegan, found himself not only in the sports . you owned a team that fed its players meat. >> yes. >> reporter: the did it horrify you? >> yes. >> reporter: they stopped serving it to the players and the fans when there were fans before covid. and a funny thing happened, everyone liked the food. former carnivor players said it improved their game. what are the benefits? >> faster recovery times. before games you feel you have way more energy. >> reporter: really? >> yeah, yeah, yeah. >> reporter: then another funny thing happened. the team started winning. they are now fighting to mo

. >> they were about to go under when dale vince, the owner of a local renewable energy company stepped in had to save them. >> reporter: did you have the big idea then you would take this long established club in financial difficulty and not just rescue it but turn it in to what it has become? >> no. all of that grew organically. without any thought other than saving the club. >> reporter: the first thing that became apparent is that vince, a long-time vegan found himself not in the sports business but in the meat business. not for long. >> you owned a team that feds it players meat. >> yes. >> reporter: did it horrify you? >> it horrified me. >> reporter: the club stopped serving meat to the players and to the fans when there were fans before covid. a funny thing happened. everyone liked the food. former carnivore players said it even improved their game. >> faster recovery times. you feel like you have way more energy. >> reporter: really? >> yeah. >> reporter: another funny thing happened. the team started to win. they are now fighting to move up into a higher division of the englis

. >> reporter: the rovers were about to go under when dale convince, vince of a locally based energyb that was in financial difficulty, and not just rescue it but turn it into what it's become, this ideal? >> no, all of that kind of grew organically, without any thought of saving the club. and then everything else became apparent one thing at a time. >> reporter: the first thing that became apparent is that vince, a longtime vegan found himself not only in the sports business but in the meat business, not for long. you wanted a team that fed its players meat. it's horrified you. >> it horrified me. >> reporter: m to the players but they stopped serving it to the fans when there were fans before covid. and the funny thing happened, everybody liked the food, former players like dan sweeney said it even improved their game. what are the benefits? >> faster recovery times. before the games you feel like you got way, way more energy. >> reporter: really? >> yeah, yeah. >> reporter: then another thing happened, the team started winning. they're now fighting to move up into a higher divisio