bruce willis, elijah wood, dan ackroyd. $50 million movie. it was this a big to-do with the big premiere in hollywood. i flew my parents out from florida. it was the greatest night of my life. then the next morning, the reviews came out. i do not know how many of you remember roger ebert's review of "north" or carry it with you in your wallet -- [laughter] >> to keep you humble. " but to refresh your memory -- i hated this movie. hated, hated, hated, hated this movie. hated it. hated every audience-insultingh moment-ated the sensibility that thought anyone would like it. hated the implied insult to the audience by its believe that anyone would actually be entertained by it. now, -- [laughter] on the surface -- [laughter] this may seem like an unfavorable review. but if you read between the lines, i think he sort of like it. i just love this one goes a little bit better. that is all. >> although it is hollywood. we had these conversations with the people that have bought the rights. they buy a book, and and then they tell you all the things th