you know, there's a guy in ireland, sean o'sullivan, dan benton. >> do you disclose your donors? >> the ones that want to be disclosed, we disclose. >> but don't you worry that by not disclosing all your donors that some people would be led to believe the people who are mucking with the integrity of your content are exactly the ones who want an anonymous designation? >> yeah, well, you know, this is, i mean, this is another thing where people have to just judge the content for what it is. >> right. >> and, you know, we take very seriously that people trust the content. >> that's your whole currency. >> yeah. >> if they stop trusting the content, the whole operation's over. >> people are sensitive. people can tell. if we're pulling punches or if we're not being objective or skewing it one way or the other, it's going to come out. and, you know, one of the things that we think is core to our ethos that makes us, you know, our secret sauce is that we are genuine, we're open. we're just a bunch of humans trying to communicate to other humans. and, yeah, so we hold dear that this is -