. >> reporter: to dan blackman, quit is a four-letter word.ned in his house, off limits to his kids. in this army major's world, there is no giving up. >> 19, 20! [ applause ] >> reporter: especially today. each lift and pull in a series of extreme workouts raises money for a very special boy's college fund. >> braydon's story hit me hard because his dad is a pilot, an army guy like i am. >> reporter: 10-year-old braydon nichols's father brian was one of 30 service members killed in that attack in afghanistan. the navy seals who died got all the attention until braydon sent this e-mail to the media. i have seen other pictures of victims from this deadly mission and wish you would include a picture of my father. he is the farthest to the left. in braydon's photos dan and lisa saw their family. >> we went to football games when i was at west point and we'd dress alike. just looked at that and said, that's what every boy does with their dad. >> this is the entire staff. >> reporter: scott and bretta sagarino of the sports grants foundation saw a