in 2012 owner of chick-fil-a dan cathey said that he stood in form support of the family. he later admitted to regretting making the stand as it led to a boycott. john mackey once described the affordable care act as fascist and socialist. both snyder and mckay have retracted comments because of customer backlash. others are unapologetic. the makers of honey made graham crackers faced openly hostile criticism after putting a male couple on the front of its ads. they doubled down and did another ad and turned it into the word love. so if you're sitting in the corner office making business decisions, how you react when social values and politics mix may depend as much on what you sell as what you think. >> joining me to discuss the departure of branden ike, law professor of nyu law school, and jonathan rousch, senior fel felw at the brookings instituters and professor waledman no one would doubt that the board of directors is legally within its rights to do what it did. was it a good idea? >> first, thank you for having me on. second, just to clarify i'm a new york law schoo