. >> dan cavanaugh built a website for the water company, earth inspired products or eip. >> what wasriginally a tiny start-up operation making nothing was eventually a successful online business. >> so successful, online orders began pouring in. >> i was his customer sales rep. >> gina watson worked for water fall manufacturer in florida. >> anytime he needed a real fancy custom job done or, you know, quote request for one, we'd work together on it, so i got to know him throughout the years. >> tell me what you thought of him. what was he like? >> well, personally, very nice guy. generous, not easy to anger and professionally, very good with customers. knew his stuff. >> joseph also knew how to spot talent and he believed he'd found it in welder chase merritt. >> joseph owned his own business. and i owned mine. i manufactured custom indoor waterfalls and he bought the waterfalls from me. >> i understand you'll have a designated switch. >> we were an -- anticipating probably $1.5 million in sales for 2010 >> while they met through business, the two quickly became close friends. >> we