joining me now is the company's co-founder and chief executive, dan dizio. thank you for being here. you were just telling me that you have been in the pretzel business since you were 11 years old? >> 11 years old. my next door neighbor owned a pretzel bakery. one day asked me what i was doing. i was playing in the backyard. pretty much set me up on the street corner out in philadelphia and sold all their pretzels. it's what i've been doing the rest of my life. >> how did this happen? someone just say, all right, go out be pretzel seller? >> i got stuck with 1,000 pretzels that day. so i went out and sold them. it was five for $1 back then. 1982. we ended up splitting the profits. so i got $14u7b that day. he got $100. my allowance at the time was $3 a week so this was like a gold rush for me. next thing i know he says, let's do it again and again. eventually i started getting all my buddies to do it from school and my job before cell phones and computers was to organize 45 sometimes guys to get together and he would set them up on the street corners of phil