let's go to dan geltrude, geltrude and company founder. dan, i'm looking for pockets where money might be going. gold a little bit. it is certainly not bitcoin. it is certainly not any of these other plays. even dividend paying those stocks that are more pegged to being something that consumers need like kellogg comes to mind, that stock was climbing when it raised its sales growth forecast but that reminds you that the consumer might, might hold back on auto purchases, the rest, but when it comes to cereal, basic staples, they're not there yet. is there a dividing line on the part of average folks what they will pay for, versus what they won't. >> yeah. i think there is, neil. when we're talking about inflation that is really now biting at the american people in terms of starting to make decisions of, i'm going to pay for because i need it. i may want this but every to hold back because i really need to be able to pay for the necessities. it is an unfortunate situation that we've arrived here. i said many times, we are in this situation, n

dan geltrude, geltrude and company founder. what do you think of all this, dan? trend in technology companies i dare say can probably afford it. it is tough competition for others who might not be able to afford it. where is it going? >> neil, i'm fine when you have private companies that are competing against each other for talent. there is nothing wrong with that. even though the impact of this is going to be what is called wage push inflation. because these companies are not going to just absorb these additional costs and expenses related to their employees. that is going to get pushed ultimately to the consumer. now, given everything that we've been going through with inflation this tells me that inflation has a way to go. i don't see inflation actually cooling off anytime soon when we're paying people more money to do what they used to do for a lot less. neil: i'm very happy when i hear reports of people making more money. for example, i just found out here dan, other anchors are paid. that kind of ticked me off but it's not about me but i do wonder is the s

right now we have dan geltrude. the founder of geltrude and company. you heard christina report.gh. because people out there are feeling that inflation. they're feeling it at the pump. so what choices do they have? they have to start to say what is it that i really need to buy. those necessities like paying the rents, paying utilities and going to the grocery store, those are the things that people have to do. when we get beyond that and buying a new car and going to the beach, traveling, those are the things that people are going to end up having to cut back on, even though it's things that they really want to do. times have changed significantly. >> nobody wants to hear that because people have been putting this stuff off over the years during the pandemic, which is still going on. the restrictions are easing now. if you go to the airport, they're packed. airports across the country. how is it, dan, these airlines can increase their ticket prices with all of the delays and cancellations? what gives with that? >> well, i guess they're increasing prices because they can. people d