it's an option for them to consider. >> suarez: about what did dan jaffie's point that for years some speculators have been buying domain names not because they want to use them but because they want to sell them to people who really need them. even buying the names of well-known products and companies so that some day down the road when that company may want it, they will have to be the ones to sell it to them. >> the smartest intellectual property attorneys in the world have been wrestling over this program for six years. and have added nine different components to provide protection force trademark holders. so that that kind of activity is discouraged to the greatest extent possible. >> and dan jaffie, doesn't that 185,000 price tag discourage squatters where you could have bought a domain name pretty cheaply once upon a time, that's pretty high table stakes for somebody who wants to buy it on spec. >> it is certainly something that raises the cost and in fact top level domain sellers have said if you want a top level domain, in fact, you might need it up to 800,000 dollars to a mi