more now on the tape and larger questions it raises from dan lebowitz, executive director of the centersports in society at northeastern university. and mike wise, sports columnist for "the washington post," and also hosts a sports radio talk show. analysis dan lobe wits, i will start with you, what strikes you most about this tape. >> what strikes me most about it is that it goes against everything that roger goodell's sort of tenure at the nfl. he has come in, looked at concussion issues, been responsive to the concussion issues, has tried to establish a code of conduct for that league as if they were in many respects what they are. a major brand like ibm. he's leveled fines for excessive hits. he's told people that he was going to establish this code of conduct. and he's held strong to it. so i think in many respects it's a rogue and reprehensible act by certain people in contrast to what the overall leadership of the league, whether it's from goodell or owners like kraft and the rooney there say strong leadership in the nfl and it's a great brand and i think that brand has worked ha