dan loeb a third point with investments over in asia and also with what would be partners like facebooky got to pick one. number two, they need to decide what yahoo! is. is it a media company or platform company? if it's a media company, they need to staff up on media creators and buy technology. if it's a platform company, they need to staff up on techs and buy the media. they need to get rid probably of everything else. then, finally, they need to stop believing their own hype. they talk a lot about how many eyeballs they've got. unprofitable eyeballs, eyeballs you can't monetize are like unprofitable revenue. doesn't really count. >> they wanted to get more nimble. i didn't think yahoo! had so much a problem with nimbleness but rather what jon fortt just touched on which is the idea that what do they stand for? >> i think that's absolutely right. right now yahoo! does not know what kind of company it wants to be. it needs to make some very tough choices going forward about is it a platform, is it a media company? it also needs to free up people internally. they do have some very tale