>> dan marino has won zero championships. dan marino: alexa, how many oscars has alec baldwin won? >> alex baldwin has won zero oscars. alec: well played, marino. alexa, stop. caitlin: echo debuted in mid-2015 and by april 2016 consumer researchers reported that amazon had already sold more than three million devices. and it was cheap, selling for the relatively low price of $180 a pop, but the real pay-off was in amazon's core e-commerce business. >> we think it is one of the faster growing businesses for amazon, and more importantly, it actually adds into the ecosystem that amazon has where they only have a bunch of traffic coming to their website, but this is a chan for amazon to grab the traffic, which is not online. caitlin: echo owners are spending an estimated 10% more time on amazon.com after buying the smart speaker. and amazon stock has popped more than 70% since the echo came out in the u.s. so it's no surprise google wanted in on the action. >> credit to the team at amazon for creating a lot of excitement in the space. we have been thinking about our own unique approach