well, joining us now is dan plumley, senior lecture in sport finance at sheffield hallam university. thank you so much for joining us. how transformative has a brother that has ownership been to english and even european football? yes, he has a, he was the 1st big foreign owner that we saw in english football back in 2003. that led the way for a spade to further investments from america. we looked to the glaze that take over at manchester, united in 2005. i'm american investment at austin. i'm in liverpool and then of course the manchester city take over and and beyond. so you know, roman of roman, it really so have the wafer or an ownership in english football and, and it has been transformative over the last few years. all beer, those owners have lots of different motives and, and different investment methods. but you know, he was, he was the catalyst for that back in 2003 is chow for a viable business venture, or simply a billionaires toys you thank i think it depends. it could be both. and i think that depends on, on the previous point, i mentioned there around own motives and, a