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it's a contest helping high school make the leap to college and dan simon is in -- there he is in palo. dan, how's it going? >> reporter: well you know brooke, facebook is known for these so-called hack-a-thons and engineers try to come up with ideas for the site but imagine taking the same principles and applying it to education specifically and trying to help students get in to college. about 100 entremendous neuros of the bay area and around the country are here trying to come up with tools, social tools to help the students and think about this. i mean this is a pretty daunting task where you have basically a few hours to come up with some great idea present it to a panel of judges and you know, get it sold and if you're successful, you could get anywhere from $50,000 to $100,000. >> whoo! >> reporter: trying to get a piece of that cash are these three, students of arizona state university. they're up against seasoned professionals doing this for a living. they're just students. this is t.j. you don't want to give away the idea on national television but just kind of tell me what y

dan simon, cnn, san francisco. >>> have you ever wondered how to walk with coffee and not spill it?swings side to side when women jog? some scientists won award for figuring out the answers to those questions. >> we think we have discovered one of the secrets of the universe. >> those researchers created the repunzel number, it predicts what shape your hair will take. it's the sillier side of serious research. each year, the crowd throws

thanks very much, dan simon.o another subject, helping the volunteers and the b responders of 9/11. up next, details on the legal victory for those who heroic actions left them sick. ave to u. i am probably going to the gas station about once a month. drive around town all the time doing errands and never ever have to fill up gas in the city. i very rarely put gas in my chevy volt. last time i was at a gas station was about...i would say... two months ago. the last time i went to the gas station must have been about three months ago. i go to the gas station such a small amount that i forget how to put gas in my car. ♪ exclusive to the military, and commitment is not limited to one's military oath. the same set of values that drive our nation's military are the ones we used to build usaa bank. with our award winning apps that allow you to transfer funds, pay bills or manage your finances anywhere, anytime. so that wherever your duty takes you, usaa bank goes with you. visit us online to learn what makes our bank s

dan simon, i'll let you do that and perhaps we'll revisit. thank you. >>> meantime, as we mentioned a moment ago here, facebook stock taking a plunge today, down 9%. alison kosik covering this one for us today at the new york stock exchange. why the drop? >> this all over an article that appeared, brooke, in the publication in barnz ov"barons"e weekend. facebook shares are sitting at $21.08. this is the running theme for facebook since it went public, way back in may, went public at $38. and has had big issues ever since. there has always been a question is this stock overpriced? the problem is, what barons said in this article over the weekend is that facebook shares should be closer to $15 a share. but the funny thing is some traders are kind of surprised by today's tumble. facebook shares tumbled as much as 10% today. right now they're down -- they recovered a bit, down 7.5%. and these traders say the article really didn't say anything new. nothing already -- nothing too surprising that wall street didn't already know. everybody knows that

dan simon joins me live from santa monica, california. nice promise from amazon on the battery. what about the features and the updates? >> reporter: i have to say, you know, the biggest surprise is the price of the basic kendyll fire, 1$159. kendall fi kendall -- kindle fire. they can't make much money. there is deep integration with amazon services from books to apps to music. impressive devices and ups the game for amazon. the kindle fire hd coming in two sizes, a 7 inch screen and a 9 inch screen. the kindle fire hd will start at $199, a little more expensive than the other one, $159. but also a lot cheaper than the ipad. the entry level ipad starting at $400. there are some good bargains to be had if you're looking to buy a tablet. >> what about this back lit paper white reader? what is that? >> reporter: you know, a lot of complaints people have had, not just with the kendle but ane ki ability to read in direct sunlight and read in the dark. this new kindle allows you to do just that. you can read at the beach or you can read in bed

cnn's dan simon is live in san francisco for us this morning. d maybe the case is going to be different, there's going to be a bigger screen, what kind of teaches might we expect? >> reporter: well, good morning. we'll talk about those in a second, but first of all, let me just say, here we go again. i've been coming to this thing since 2007 for the first iphone. and i don't think the buzz has ever been this intense for iphone 5. this is expected to be the biggest selling smart phone of all time smattering all previous records set by apple. now just for a little context, when we were here a year ago, the initial reception for the last iphone, the 4 there was a little bit of disappointment. there was a lukewarm reception because it was sort of a modest upgrade, sort of a speck bum, but that doesn't matter given the sales. the new iphone 5 is expected to sport a whole new design. you talked about a larger screen, a larger four-inch diagonal screen, larger than the previous versions. 4g lte compatible. it will run on the faster cellular networks. a

dan simon has a look at how these rrokies are faring. 3 criticizing the replacement refs has practically its own sport. the product of what we're getting with these referees is annabsolute atrocity. youtube and social angry nfl fans. this is a s of professional sport we need professional refs. not these sportt illustrated writer peter king tweeting the legitimacy of the national football league is at stake. (nats) fans and commentattrs calls poor ball spotting &ppailure to control players emottons and ust an all around lack of confidence displayed by the officials. the nfl and everybody always talk about the integgity of the game and things like that. i think this is kind of along those lines. the league and the referees union are at an impaase over ages and pension benefits so far, the nfl is shrugging off the criticism saying: officiating is never perfect. the current officials have made reat strides and are performing admirabby under unprecedented scrutiny and ggeattpressure. as we do every ssason, we will work to offiiials will show continued improvement. one former referee isn't hol

>> dan simon in sausalito, thanks for that. >>> a warning for drivers.use someone may be watching what you do. it's 32 minutes to go time, and the candidate's speech is in pieces all over the district. the writer's desktop and the coordinator's phone are working on a joke with local color. the secure cloud just received a revised intro from the strategist's tablet. and while i make my way into the venue, the candidate will be rehearsing off of his phone. [ candidate ] and thanks to every young face i see out there. [ woman ] his phone is one of his biggest supporters. [ female announcer ] with cisco at the center... working together has never worked so well. [ female announcer ] with cisco at the center... ♪ atmix of energies.ve the world needs a broader that's why we're supplying natural gas to generate cleaner electricity... that has around 50% fewer co2 emissions than coal. and it's also why, with our partner in brazil, shell is producing ethanol - a biofuel made from renewable sugarcane. >>a minute, mom! let's broaden the world's energy mix. let's go

dan simon, cnn, san francisco. >> i could get a panoramic photo of john berman's head.g... sophisticated dual cockpit design, and sport sculpted seats. available chevrolet mylink infotainment system. the all-new 2013 chevrolet malibu. ♪ refined comfort to get you in a malibu state of mind no matter what state you live in. ♪ exclusive to the military, and commitment is not limited to one's military oath. the same set of values that drive our nation's military are the ones we used to build usaa bank. with our award winning apps that allow you to transfer funds, pay bills or manage your finances anywhere, anytime. so that wherever your duty takes you, usaa bank goes with you. visit us online to learn what makes our bank so different. why they have a raise your rate cd. tonight our guest, thomas sargent. nobel laureate in economics, and one of the most cited economists in the world. professor sargent, can you tell me what cd rates will be in two years? no.

we're getting dan simon up, he's our correspondent in silicon valley bureau. on facebook, you need to pay attention. that's coming up in just a little bit. >>> meantime, a comedy icon is going to join me in a matter of minutes. she is carol burnett. her tv show had america laughing for 11 years. she has now chosen, check this out, this is heavy this is a big old box set, 22 discs, funniest moments she's chosen. she'll share a couple of them with us. and she's brought along, there they are, hi, guys, some of her favorite friends. that's next. don't miss this. [ male announcer ] if you stash tissues like a squirrel stashes nuts, you may be muddling through allergies. try zyrtec® liquid gels. nothing starts working faster than zyrtec® at relieving your allergy symptoms for 24 hours. zyrtec®. love the air. at relieving your allergy symptoms for 24 hours. i've been a superintendent for 30 some years at many different park service units across the united states. the only time i've ever had a break is when i was on maternity leave. i have retired from doing this one

simon cowell was wonderful. paula abdul was wonderful on the couch. dan rather has a funny bone. who knew? forward to giving you more of what you watch the show for. thank you so much, d.c. >> thank you. next time you're in d.c., it's a crime you haven't been here since season one launch. come back and see us. we love the show. >> allison, this is your invitation. come on. >> okay, i'll see you in the big city. thank you so much. wendy williams of course. here is a look at the new show starting monday, fourth season begins after our show at 10:00 a.m. and ricki lake returns to daytime with the ricki lake show at 11:00 a.m. and dr. oz is back for his fourth season, beginning at 4:00 p.m. monday here on fox 5. also we'll chat live with dr. oz monday for a preview of his new season. that's coming up later. >>> are you ready to rediscover adams morgan? this morning some of the top shops in the district are gearing up for this annual event. that's where you'll find fashion, food and fun all in one place, of course that's where you'll find holly morris. good morning, holly. ♪ >> reporter: hey, g

dan was here. good to see you guys. all right. first up, with a little "pop news." britney spears created quite the circus on "the x-factor." show creator and fellow judge, simonms to tmz that previous reports of spears walking offstage while filming are true. spears had a panic attack. and told cowell i'm not sure i can do this. cowell gave her a pep talk to get her back. hopefully brits won't do it again. >> she should try skydiving. >> probably not. >>> it looks like olympic gold medalist ryan lochte is sticking to swimming pools, rather than hitting the hot tub. lochte didn't make the cut in his latest feat, the sprint from love on abc's hit show "the bachelor." according to reports, lochte is out of the running. "the bachelor" returns to abc in january. >>> and a lot of parents are happy to see that summer has now come to an end. and school has begun. perhaps this mother, though, a little too happy, perhaps more than others. take a look at this massachusetts mom, as she does a happy dance, as she's sending her sons off to their first day. yeah. look at her go. i mean, i suppose if you have kids, you know the feeling. but speaking of, what about the kids?

successful business model, simon, i actually put twitter ahead of facebook in terms of efficiency and ease of use. >> you wouldn't be on your own, dennis. dennis berman, danut the spotlight on president obama's iphone fumble. oh, yes. on cnbc. in communities across the country. whether it's supporting a delaware nonprofit that's providing training and employment opportunities, investing in the revitalization of a neighborhood in the bronx, or providing the financing to help a beloved san diego bakery expand, what's important to communities across the country is important to us. and we're proud to work with all of those who are creating a stronger future for everyone. trading tools for all. like our all-in-one trade ticket. we put strategies, chains and positions all on one screen. start trading today with optionsxpress by charles schwab. oh, hey alex. just picking up some, brochures, posters copies of my acceptance speech. great! it's always good to have a backup plan, in case i get hit by a meteor. wow, your hair looks great. didn't realize they did photoshop here. hey, good call on those mugs. can't let 'em see what you're drinking. you know, i'm glad w

simon's very good comment about the diminishing effects of qe3. potential qe3. this is very hotly discuss oddtown street that each successive quantitative easing has had less success on the market. dand others, at bgit made some very good points about this. qe1, qe2, operation, very smachlt each program has been smaller than the other. qe1 was 1.f 5. qe2 was 6 billion. that's why when i asked him what would make a real difference, a lot of it was around the concept of a limited program. instead of what would expire in five or six months, yo dow $50 billion a month for example, just picking a number and just leave it open-ended and that's sort of where the vanguard is in terms of what would actually move the market. i think the problem, carl, is simply announcing a $200 billion program or $300 billion program right now is sort of baked into the market. so if you ask the question, what would advance the market, it's the unlimited program where a lot of people's bets are right now. $50 billion a month. >> infinity and beyond. >> and beyond. >> we'll find out soon. thanks a lot. meanwhile back to the tech titan dominating the headlines this week. of course, that's apple. the new iphone